Founder
Brand Consultant
Creative Director
Product Design
Customer Centered Design Thinking
Founder
Brand Consultant
Creative Director
Product Design
Customer Centered Design Thinking
Abhijit Banik is an accomplished entrepreneur and creative visionary, renowned for his strategic intelligence and innovative design acumen. As the founder and Creative Director of ABC Studio, he specializes in empowering businesses through high-impact branding and marketing strategies.
With a focus on Human-Centered Design Thinking, he is dedicated to driving business expansion and strategic growth. His mission is to help businesses of all sizes achieve their goals by enhancing productivity and profitability through innovative and effective expansion strategies.
Abhijit’s expertise spans product design, business design, brand identity, personal branding, and strategic planning. His extensive experience in brand strategic design, coupled with his role as a brand consultant, makes him a versatile and highly skilled professional. His work at ABC Studio reflects his commitment to transforming creative ideas into impactful business opportunities.
His early career includes significant experience in product design and development, notably working on a CBRN project for the Indian Military. This project, approved by DRDO and DRDE, was executed under the technical leadership of Mr. Ashish Vaidya at Shiva Texyarn Ltd., Coimbatore, India.
His education is a unique blend of creative and strategic disciplines. He holds a BFA from Assam University, a B.Des. in Textile Design from NIFT, with an exchange program at the Swiss Textile College, Switzerland, and an MBA in Global Business Leadership from Deakin University, Australia, and IMT Ghaziabad. This diverse background underscores his fusion of artistic talent with business expertise.
We specialize in creating comprehensive business profiles tailored for global markets. Our services are designed to help manufacturers, traders, brand owners, and business owners present their products with international standards of detailing, ensuring faster understanding and effective global sales.
We suggest, guide, and build the profile in all relevant media with the necessary information for their business growth.
Implement strategic brand initiatives that capture a larger share of the target market. Develop and position the brand to stand out against competitors.
Drive brand strategies that contribute to higher sales and revenue streams. Optimize brand performance to maximize profitability.
Build and strengthen brand equity through consistent and compelling brand messaging. Enhance the brand's increasing its value and influence in the market.
Attract new customers through targeted and effective brand positioning. customer loyalty and retention by creating a strong emotional with the brand.
Identify and leverage opportunities for brand expansion into new geographic or demographic markets. Develop tailored strategies to enter and succeed in new market segments.
Lead the development of innovative products and services that align with the brand’s vision and meet market demand. Differentiate the brand through unique value propositions and innovative offerings.
Utilize data-driven insights to continually monitor and enhance brand performance. Implement metrics to track brand health, customer engagement.
Forge strategic partnerships and alliances that amplify brand reach and influence. Collaborate with key stakeholders to enhance brand credibility and market presence.
Streamline brand-related processes and governance to ensure efficient and effective brand management. Reduce costs associated with brand management while maintaining.
Formulate sustainable brand strategies to ensure enduring growth and success. Foster a culture of innovation and adaptability to maintain relevance in a dynamic.
We specialize in client and brand-specific product design, preparing your business for the future. Our comprehensive approach includes thorough market research and identifying future demand, ensuring the right product design for significant business growth.