Advisory with Abhijit Banik

Clear decisions about your product and your market, from someone who knows both

Abhijit Banik works directly with owners on product, brand and go-to-market. He is a product and brand consultant for the textile and technical industries and founder of ABC Studio (since 2015).

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A conversation about product and market decisions
04Advisory

Is this for you?

You might be saying…

“Which product should we make?”
“How do we enter a new market?”
“Should we launch our own consumer brand?”
“Is this the right time to launch?”

What you get

Advisory at a glance

Product and brand consultancy

Direction on products, positioning and brand for your company.

Product and Market Study

Is there demand, who buys, what competitors sell and at what price, which channels work, and a clear go or no-go recommendation. Delivered as a short report and a presentation.

Go-to-market plan

Who to sell to, through which channel and with what story, for business customers or direct-to-consumer.

Product to Market

If you decide to go ahead, the ABC Studio team can build the brand, launch it and keep it moving.

How it works

From first call to results

1
ConversationWe talk about your product, your goals and your questions.
2
ScopeWe agree what the study or plan will cover.
3
WorkWe study the market and your options.
4
RecommendationYou get a clear report and a presentation.
5
DecisionYou decide whether and how to go ahead.
6
Optional buildThe ABC Studio team can take it forward with you.

Meet the founder

Abhijit Banik.

Product Development & Business Growth Consultant

  • Deakin University, Australia (MBA Leadership)
  • IMT Ghaziabad (MBA)
  • NIFT (Textile Design)
  • Assam University (Fine Arts)
  • Swiss Textile College (STF), Switzerland

From consulting to execution. Founded in 2015, ABC Studio is a multidisciplinary team of researchers, technical specialists, content strategists, designers and digital marketers helping businesses communicate complex products with clarity and confidence.

We combine industry expertise, strategic thinking and creative execution to transform technical excellence into market leadership.

Selected clients

Brands we've worked with

Manufacturers and businesses across textiles, technical textiles, medical textiles, textile machinery, industrial manufacturing, cleanroom and healthcare, engineering, consumer brands, packaging and technology.

Logos of manufacturers and businesses that work with ABC Studio

Good to know

What to expect

You will get an honest recommendation, including "do not launch" when that is the right answer. We do not promise sales.

Questions

Common questions

Is this only for textile companies?

Textiles and technical textiles are our home ground, but we work with other manufacturers too.

Can I just ask one question first?

Yes. Send a short request or a message and we will tell you whether and how we can help.

Do you also do the design and marketing?

Yes, through the ABC Studio team, if you want it. Advice does not oblige you to buy anything else.

Where can I read more about Abhijit?

At abhijitbanik.com.

Next step

Tell us what you need

Send a short request and we will reply within one working day (Monday to Saturday).

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