Case study · AJY Tech India

From fabric to a booth buyers remember

Brand identity, company profile, website, film, trade-fair design and monthly content for an athleisure and technical-fabric manufacturer.

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3D stall design for AJY Tech India at Bharat Tex 2025
CaseAJY Tech India
ClientAJY Tech India, maker of high-performance technical textiles
Sectors servedPackTech, ProTech, BuildTech, Athleisure, ClothTech
What we didIdentity, profile, film, website, expo design, monthly content
Trade fairsBharat Tex 2025 · Apparel Sourcing Week 2026

The brief

Look as serious as the product

AJY Tech makes technical fabrics for demanding uses. At a trade fair, a buyer compares many fabric makers in minutes, and one fabric looks like another from a distance. The company needed a brand and a set of materials that looked as serious as its product, and explained it clearly, both at the fair and in between.

What we did

One brand, built step by step

2025 and 2026

Brand identity and logo

AJY Tech already had a logo. We took it into a complete identity, with logo files for every use and an animated logo for video.

2025 and 2026

Company profile

A full company profile for print and digital, first created in early 2025 and updated in 2026, plus a separate profile for the athleisure range, made for apparel buyers.

2025

Company film

A company film of about seven minutes introducing AJY Tech and its range of high-performance technical textiles. You can watch it below.

2025 and 2026

Corporate website

A company website with About, Product and Blog pages, and a growing blog library written for buyers: ajytechindia.com.

2025 to 2026

Trade-fair design

The 3D stall design for Bharat Tex 2025, stall graphics and an expo video, certification posters and banners, a flyer, and a large banner for Apparel Sourcing Week 2026 (Hall B, Booth 38 to 39).

2026

Brand guideline

A brand guideline so that every team and supplier keeps colours, fonts and layouts consistent.

Every month

Monthly content

A planned calendar of carousels, reels and videos, festive posts and blogs on Instagram, LinkedIn and YouTube. Technical copy is checked before publishing, and a report follows each month.

The work

What we made, on show

3D stall design for AJY Tech India at Bharat Tex 2025
Trade-fair stall3D design, Bharat Tex 2025
AJY Tech India company profile front cover
Company profileFront cover
AJY Tech India social media brand guideline with example posts
Brand guidelineExample posts and colours
AJY Tech India social media brand guideline cover
Brand guidelineCover page

Live work

Where the work runs

These are the channels we plan, design and publish for AJY Tech India. Open any of them to see the work as it is used every day.

Watch

The company film

A film of about seven minutes, published on AJY Tech India's YouTube channel.

Monthly content in action

September 2026: the build-up to Apparel Sourcing Week

With the fair on 7 to 8 October, September was built around it: an invitation post and video, a feature with the fair's organisers, and an athleisure fabric carousel, with 13 pieces of content published, including festive and awareness-day posts.

9.0KInstagram viewsup 499% on August
2.3Kaccounts reached on Instagramup 573% on August
2,415LinkedIn impressions96 reactions · visitors up 18%
3.2Kviews on the invitation video131 likes · 27 shares

Source: Instagram and LinkedIn page analytics, 1 to 30 September 2026, compared with August 2026. Shared with the permission of AJY Tech India.

What it shows

When buyers meet a company at a booth, they look it up afterwards. With the identity, profile, film, website and posts all telling the same story, AJY Tech was ready for that moment.

Selected clients

Brands we've worked with

Manufacturers and businesses across textiles, technical textiles, medical textiles, textile machinery, industrial manufacturing, cleanroom and healthcare, engineering, consumer brands, packaging and technology.

Logos of manufacturers and businesses that work with ABC Studio

Next step

Building a technical-textile or manufacturing brand?

Tell us what you make and who buys it. We will reply within one working day (Monday to Saturday).

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Credits: strategy, brand identity, company profile, film, website, trade-fair design and monthly content by ABC Studio, Surat. Client: AJY Tech India.