Case study · Jisha Enterprise
A brand for a maker of threads and jari
Market research, identity, brand guideline, company profile, website design, corporate video, packaging and monthly content for an embroidery thread, jari and yarn manufacturer in Surat.
The work
One house, three brands
Jisha has made threads and yarn in Surat since 2008, and sells them under three brands: Apolo Thread, Apolo Jarilon and Polisun. The identity, the profile and every material that followed had to make the whole house look like one maker buyers can trust.
What we did
From research to every month
First
Market research
Before any design, we studied the market Jisha sells into: who buys embroidery thread, jari and yarn and what they look for, how other makers present themselves, which products and shades to lead with, and which export markets to look at.
Identity
Logo and brand identity
A logo and identity for the whole house, built around thread, colour and craft, with files for every use.
Rules
Brand guideline
A guideline so that every product line, every team and every supplier uses colours, fonts and layouts the same way.
Print and digital
Company profile
A six-page company profile covering the story, infrastructure and operations, and the product lines: embroidery thread, jari, sewing thread and dyed yarn.
Online
Website design
A website design covering home, about, products, manufacturing, brands and contact, made for buyers who search by thread type and shade.
Film
Corporate video
A corporate film of under ten minutes that tells the Jisha story, from its start in 2008 to today.
On the shelf
Packaging and shade cards
Packaging and shade-card design that carries the same look as the rest of the brand.
Every month
Monthly social content
Posts, carousels, reels, stories and video on social media, planned and published as part of one calendar.
The website
A site built for buyers of thread
A clean, fast website that shows the four product lines, the manufacturing behind them and the three brands, with shade cards ready to download.
Watch
The corporate film
The Jisha story from its start in 2008, in under ten minutes. Published on Jisha Enterprise's YouTube channel.
From the company profile
Pages that explain the range
Live work
Where the work runs
These are the channels we plan, design and publish for Jisha Enterprise. Open any of them to see the work as it is used every day.
What it shows
When the logo, the profile, the website, the packaging and every post look like one brand, a maker of thread is easy to remember, and easy to choose.
Next step
Making something technical, or crafted?
Tell us what you make and who buys it. We will reply within one working day (Monday to Saturday).
